Northline Copy: a freelance copywriting website, built from one brief.
Five pages for a one-person copywriting practice in Chicago: three services with starting prices and what each includes, a work page that shows three projects as before-and-after sentences with no client names, a week-by-week account of how a project runs, a first-person about page, and an inquiry form that asks for the problem rather than a finished brief. The design, the copy and the photographs were all produced from the brief below, then published to the web.
What the builder was given.
You start with a sentence and the chat asks you a few questions. Your answers become a brief like this one, and everything below was produced from it.
- Purpose
- Freelance copywriter in Chicago: website copy, email sequences and case studies for service businesses
- Audience
- Owners and marketing leads at service businesses with two to fifty staff who know their website reads badly and want it fixed by someone who writes plainly, plus agencies who need a reliable freelancer
- Tone
- Plain, specific, short. Confident without selling. Every line is a writing sample.
- Key facts
- Website copy from $1,800 for a five-page site; email sequences from $900; case studies $650 each
- Day rate $650 for agencies and retainers
- Most website projects take three weeks from kickoff to final copy, with two rounds of revisions included
- One writer, no subcontracting; no more than three projects at a time
- Based in Chicago and works with clients anywhere in the US by video and email
- Business type
- Freelance copywriting
- Location
- Chicago, Illinois, US
- Pages
- Home, Services, Work, About, Contact
- Built
- September 2, 2026
What was asked for, and what came back.
Home
Open this pageAsked for
One screen states what this is: a copywriter for service businesses whose websites read badly. Say who it is for in their words. The three services with starting prices on this page. One short paragraph on how the work goes. End with a clear route to the inquiry form.
Services
Open this pageAsked for
The three services, each explained in plain terms with what is included and the starting price: website copy from $1,800 (five pages, two revision rounds, three weeks), email sequences from $900 (a welcome or nurture sequence of five to seven emails), case studies $650 each (interview, draft, one revision). The day rate of $650 for agency and retainer work. What is not offered: social media posting, ads management, and SEO audits. No packages with cute names.
Work
Open this pageAsked for
Three short project write-ups, each describing the kind of business (a regional HVAC company, a family law practice, a commercial cleaning firm), what the copy had to do, and what was delivered, in a few plain sentences each. No client names, no logos, no quotes. Before-and-after examples of a single sentence are welcome where they make the point.
About
Open this pageAsked for
Who the writer is and how they work, in first person and short: the years of in-house marketing work before going freelance, why they only take three projects at a time, how a project actually runs week by week, and what they will push back on. One portrait, unposed.
Contact
Open this pageAsked for
The inquiry form: name, email, company, which service, and a message with a note that a rough idea of the site or the problem is enough. State that inquiries are answered within two business days, and that the writer will say so plainly if the project is not a fit. Email address and city as text.
Updated September 2026