Kettleworth Plumbing & Heating: a plumbing and heating firm website, built from one brief.
Four pages for a two-person plumbing and heating firm in south Birmingham: a £60 call-out fee with the first half hour included and £45 an hour after it, a boiler service at £85 and a landlord gas check at £70, six districts listed by name, an emergencies page that says what to do in the first five minutes and which jobs can wait for a weekday, and a request form that asks for a photograph of the leak. The design, the copy and the photographs were all produced from the brief below, then published to the web.
What the builder was given.
You start with a sentence and the chat asks you a few questions. Your answers become a brief like this one, and everything below was produced from it.
- Purpose
- Website for a small plumbing and heating firm in south Birmingham: what they do, what it costs, how fast they can come, and how to get them out
- Audience
- Householders and landlords across south Birmingham with a leak, a dead boiler, a blocked drain or a bathroom to replace. Many are searching from their phone with water on the floor and want a price and a time, not a mission statement.
- Tone
- Calm, plain and specific. Prices stated, no jargon, and honest about what is worth fixing and what is not.
- Key facts
- Two plumbers, the owner and one qualified engineer, covering Kings Heath, Moseley, Stirchley, Bournville, Hall Green and Selly Oak
- Gas Safe registered for boiler work, and happy to say so without a sales pitch
- Fixed call-out fee of 60 pounds including the first half hour, then 45 pounds an hour, parts on top at cost plus a stated margin
- Boiler service 85 pounds, landlord gas safety check 70 pounds, both bookable within the week
- Same-day for emergencies inside the area when called before 2pm, evening and weekend call-outs at a stated higher rate
- Hours Monday to Friday 8am to 6pm, Saturday 8am to 1pm, closed Sunday except for emergencies
- Business type
- Plumbing and heating firm
- Location
- Kings Heath, Birmingham, UK
- Pages
- Home, Services & Prices, Emergencies, Contact
- Built
- September 8, 2026
What was asked for, and what came back.
Home
Open this pageAsked for
Lead with what people are searching for when they land here: a leak, a boiler that has stopped, a blocked drain, a new bathroom. Put the call-out fee and the same-day promise near the top because that is the decision. Then the area covered as a plain list of districts, then the hours, then one photograph of a finished job and one of the van. One route to the enquiry form and the phone number visible on every screen.
Services & PricesAdded later in the studio
Open this page
Emergencies
Open this pageAsked for
What counts as an emergency and what does not, in the firm's own words. What to do in the first five minutes while waiting: where the stopcock usually is, turning the boiler off, catching the water. The same-day rule and the evening and weekend rate stated plainly. The phone number large, the form underneath for people who cannot call. No scare copy and no countdown clocks.
Contact
Open this pageAsked for
The enquiry form: name, phone, postcode, what the problem is, and whether it is urgent, with a note that a photograph of the leak or the boiler display helps. Say they reply within the working day and that for an emergency the phone is faster than the form. The area covered again as text, the hours, and the address of the yard as text with no map embed.
What one produces, and what makes this one different: a whole site, designed for the business, changed by conversation.
Edit by chatThere is no canvas to drag. Describe the change in the studio chat and it is made, with the design intact.
Free website builderOne complete site, published free at a designhouse.site address. No card and no trial clock; Pro when you want a domain of your own.
Updated September 2026