Plumbing and heating firm

Kettleworth Plumbing & Heating: A plumbing and heating firm website, built from one brief.

A plumbing website that makes services, prices, and coverage easy to find. A dedicated emergencies page explains how to get help, while the request form asks what needs fixing and where.

The brief

The starting brief.

This brief guided the design and content. Compare its goals and details with the website and page previews below.

Purpose
Website for a small plumbing and heating firm in south Birmingham: what they do, what it costs, how fast they can come, and how to get them out
Audience
Householders and landlords across south Birmingham with a leak, a dead boiler, a blocked drain or a bathroom to replace. Many are searching from their phone with water on the floor and want a price and a time, not a mission statement.
Tone
Calm, plain and specific. Prices stated, no jargon, and honest about what is worth fixing and what is not.
Key facts
  • Two plumbers, the owner and one qualified engineer, covering Kings Heath, Moseley, Stirchley, Bournville, Hall Green and Selly Oak
  • Gas Safe registered for boiler work, and happy to say so without a sales pitch
  • Fixed call-out fee of 60 pounds including the first half hour, then 45 pounds an hour, parts on top at cost plus a stated margin
  • Boiler service 85 pounds, landlord gas safety check 70 pounds, both bookable within the week
  • Same-day for emergencies inside the area when called before 2pm, evening and weekend call-outs at a stated higher rate
  • Hours Monday to Friday 8am to 6pm, Saturday 8am to 1pm, closed Sunday except for emergencies

The live site

Explore the website.

The pages

From the brief to the finished pages.

Asked for
Lead with what people are searching for when they land here: a leak, a boiler that has stopped, a blocked drain, a new bathroom. Put the call-out fee and the same-day promise near the top because that is the decision. Then the area covered as a plain list of districts, then the hours, then one photograph of a finished job and one of the van. One route to the enquiry form and the phone number visible on every screen.

The Home page of Kettleworth Plumbing & Heating at desktop width
Desktop
The Home page of Kettleworth Plumbing & Heating at mobile width
Mobile

Emergencies

Open this page

Asked for
What counts as an emergency and what does not, in the firm's own words. What to do in the first five minutes while waiting: where the stopcock usually is, turning the boiler off, catching the water. The same-day rule and the evening and weekend rate stated plainly. The phone number large, the form underneath for people who cannot call. No scare copy and no countdown clocks.

The Emergencies page of Kettleworth Plumbing & Heating at desktop width
Desktop
The Emergencies page of Kettleworth Plumbing & Heating at mobile width
Mobile

Asked for
The enquiry form: name, phone, postcode, what the problem is, and whether it is urgent, with a note that a photograph of the leak or the boiler display helps. Say they reply within the working day and that for an emergency the phone is faster than the form. The area covered again as text, the hours, and the address of the yard as text with no map embed.

The Contact page of Kettleworth Plumbing & Heating at desktop width
Desktop
The Contact page of Kettleworth Plumbing & Heating at mobile width
Mobile

Updated September 2026

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