Ironbark Strength: a strength coaching website, built from one brief.
Four pages for a one-on-one strength coach in South Austin: how sessions actually run, rates for single sessions through packages and remote coaching, the coach's background, and an inquiry form for the free intro session. The design, the copy and the photographs were all produced from the brief below, then published to the web.
What the builder was given.
You start with a sentence and the chat asks you a few questions. Your answers become a brief like this one, and everything below was produced from it.
- Purpose
- One-on-one strength coaching in Austin — generates enquiries for a free intro session
- Audience
- Adults in Austin who want to get stronger and don't know where to start, people returning after injury or a long break, and anyone put off by regular gyms
- Tone
- Calm, encouraging, honest. No hype, no shouting, no fitness clichés.
- Key facts
- One-on-one sessions $85; packs of ten $750; small group (three people) $40 each; online coaching $200 a month
- Sessions run 55 minutes at a private gym in South Austin
- Free 30-minute intro session, no obligation and nothing to buy
- Coaching is strength-focused: barbell work, machines, and movement — not bootcamps or classes
- Mon–Thu 6am–7pm, Fri 6am–2pm, Sat mornings
- Business type
- Strength coaching
- Location
- Austin, Texas, US
- Pages
- Home, Training, About the coach, Contact
- Built
- August 31, 2026
What was asked for, and what came back.
Home
Open this pageAsked for
Who this is for, said plainly and early: adults who want to get stronger, including beginners and people coming back from injury. What a session actually looks like. Prices stated without hedging. The free intro session as the obvious next step. Photographs of the gym and of ordinary people training — no aspirational physique imagery.
Training
Open this pageAsked for
The options with real prices: one-on-one $85 a session or $750 for ten, small group of three $40 each, online coaching $200 a month. What each involves, how often people typically train, and who each option actually suits. Be honest about who this isn't for — no classes, no bootcamps, no nutrition plans.
About the coach
Open this pageAsked for
Who the coach is, in first person: how they got into coaching, who they like working with, and how they handle someone nervous about starting. Certifications stated plainly. One photograph of the coach in the gym. Specific and human, not a résumé.
Contact
Open this pageAsked for
The enquiry form for the free intro session: name, email, phone, what they're hoping to work on, and any injuries or limitations worth knowing about. Say replies come within a day and that the intro session costs nothing and commits to nothing. Gym location and hours as text.
Updated August 2026