Ironbark Strength: a strength coaching website, built from one brief.
Four pages for a one-on-one strength coach in South Austin: how a session actually runs, what a single session, a package and online coaching each cost, the coach's background, and a form to ask about the free intro session. The design, the writing and the images all came from the brief below.
What the builder was given.
You type a sentence and the chat asks a few questions. Your answers become a brief like this one, and the site below came out of it.
- Purpose
- One-on-one strength coaching in Austin — generates enquiries for a free intro session
- Audience
- Adults in Austin who want to get stronger and don't know where to start, people returning after injury or a long break, and anyone put off by regular gyms
- Tone
- Calm, encouraging, honest. No hype, no shouting, no fitness clichés.
- Key facts
- One-on-one sessions $85; packs of ten $750; small group (three people) $40 each; online coaching $200 a month
- Sessions run 55 minutes at a private gym in South Austin
- Free 30-minute intro session, no obligation and nothing to buy
- Coaching is strength-focused: barbell work, machines, and movement — not bootcamps or classes
- Mon–Thu 6am–7pm, Fri 6am–2pm, Sat mornings
- Business type
- Strength coaching
- Location
- Austin, Texas, US
- Pages
- Overview, Training, About, Contact
- Built
- August 31, 2026
What was asked for, and what came back.
Overview
Open this pageAsked for
Who this is for, said plainly and early: adults who want to get stronger, including beginners and people coming back from injury. What a session actually looks like. Prices stated without hedging. The free intro session as the obvious next step. Photographs of the gym and of ordinary people training — no aspirational physique imagery.
Training
Open this pageAsked for
The options with real prices: one-on-one $85 a session or $750 for ten, small group of three $40 each, online coaching $200 a month. What each involves, how often people typically train, and who each option actually suits. Be honest about who this isn't for — no classes, no bootcamps, no nutrition plans.
About
Open this pageAsked for
Who the coach is, in first person: how they got into coaching, who they like working with, and how they handle someone nervous about starting. Certifications stated plainly. One photograph of the coach in the gym. Specific and human, not a résumé.
Contact
Open this pageAsked for
The enquiry form for the free intro session: name, email, phone, what they're hoping to work on, and any injuries or limitations worth knowing about. Say replies come within a day and that the intro session costs nothing and commits to nothing. Gym location and hours as text.
What comes out of a build: pages planned for the business, a design of its own, the words written and the forms wired.
Edit by chatThere is no canvas to drag. Describe the change in the studio chat and it is made, with the design intact.
Free website builderOne complete site, published free at a designhouse.site address. No card and no trial clock; Pro when you want a domain of your own.
Building without codeNothing to install, no file to open, and the jobs you were told need a developer are done during the build.
How long it takesHalf of first builds finish in under nine minutes, and the site is answering at its address by the time the build stops.
If you are not a designerYou are not asked to pick a theme, a font or a layout. Those are settled in the build and they hold while you change the words.
Updated September 2026