Fresh Field Cleaning: a domestic cleaning company website, built from one brief.
Four pages for a domestic cleaning company in Leeds: the three kinds of clean with what each covers, the areas served, the reassurances that decide this purchase (the same cleaner each visit, DBS checks, public liability cover, key-holding), and a quote inquiry form. The design, the copy and the photographs were all produced from the brief below, then published to the web.
What the builder was given.
You start with a sentence and the chat asks you a few questions. Your answers become a brief like this one, and everything below was produced from it.
- Purpose
- Domestic cleaning company in Leeds — generates quote enquiries for regular cleans, deep cleans and end-of-tenancy work
- Audience
- Households in and around Leeds wanting a regular cleaner they can trust, landlords and tenants needing an end-of-tenancy clean, people moving house
- Tone
- Warm, straightforward, reassuring. Plain sentences, no gimmicks.
- Key facts
- Regular domestic cleaning from £18 an hour, minimum two hours; deep cleans and end-of-tenancy quoted per property
- The same cleaner every visit wherever possible
- Fully insured; all cleaners referenced and DBS checked
- Covers Leeds, Headingley, Chapel Allerton, Horsforth, Roundhay and Morley
- Products supplied; eco-friendly range on request at no extra cost
- Business type
- Domestic cleaning company
- Location
- Leeds, UK
- Pages
- Home, Services, Areas we cover, Contact
- Built
- August 31, 2026
What was asked for, and what came back.
Home
Open this pageAsked for
What they do and who for, immediately: regular domestic cleaning in Leeds from £18 an hour. The three services in a line each. Then the things people actually worry about — the same cleaner each time, insurance, DBS checks, keys — answered up front rather than buried. A clear route to the quote form.
Services
Open this pageAsked for
The three services in detail: regular domestic cleaning (from £18 an hour, minimum two hours, weekly or fortnightly, what a standard clean covers), deep cleans (quoted per property, what makes them different, typical occasions), and end-of-tenancy (quoted per property, what's included, aimed at getting a deposit back). State plainly what is not included — no exterior windows, no clearing rubbish, no ovens unless asked for.
Areas we cover
Open this pageAsked for
The areas served, listed as text: Leeds city centre, Headingley, Chapel Allerton, Horsforth, Roundhay, Morley. A plain line about what happens if someone is just outside the area. Working hours and how keys and access are usually handled.
Contact
Open this pageAsked for
The quote enquiry form: name, area of Leeds, type of clean, number of bedrooms, and how often. Say a written quote comes back within one working day. Phone and email as text. A short reassurance that a quote is not a commitment.
Updated August 2026