Fern & Foil: a hair salon website, built from one brief.
Five pages for a four-chair salon in East Nashville: a price list with starting prices and the minutes to allow for each service, four stylists introduced by specialty in their own words, a gallery of finished cuts and color with the stylist and the touch-up interval on every look, a free consultation explained before any first color visit, and an appointment request form with a preferred-stylist field and no online booking. The design, the copy and the photographs were all produced from the brief below, then published to the web.
What the builder was given.
You start with a sentence and the chat asks you a few questions. Your answers become a brief like this one, and everything below was produced from it.
- Purpose
- Website for an independent hair salon in East Nashville: the work, the prices, the four stylists, and how to request an appointment
- Audience
- People in East Nashville and across the river looking for a new stylist, especially for color. Many have been burned by a salon that would not quote a price and want to see real work and real numbers before they commit.
- Tone
- Warm and direct, like a good stylist with a new client. Real prices, no salon jargon, and honest about what a first color visit involves.
- Key facts
- Four stylists, each with their own specialty: precision cuts, lived-in color and balayage, curly hair, and men's and short cuts
- Women's cut from 65 dollars, men's cut 40 dollars, kids under 12 30 dollars, blowout 50 dollars
- Single-process color from 120 dollars, highlights and balayage from 180 dollars, gloss 45 dollars, corrective color quoted after a consultation
- Free 15-minute color consultations, in person or by phone, before any first color appointment
- Open Tuesday to Saturday 9am to 7pm, closed Sunday and Monday, walk-ins welcome for cuts when a chair is free
- Appointments are requested through the site or by phone and confirmed by text or email the same day
- Business type
- Hair salon
- Location
- East Nashville, Nashville, US
- Pages
- Home, Services & Prices, The Stylists, Gallery, Contact
- Built
- September 8, 2026
What was asked for, and what came back.
Home
Open this pageAsked for
Open with the work: a few photographs of finished hair, then one line on what the salon is and where. Put the starting prices for a cut and for color on this page because that is the first question. Introduce the four stylists in a row with one line each and link to their page. The hours, the walk-in rule for cuts, and one route to requesting an appointment. Keep the plants and the window in at least one photograph.
Services & PricesAdded later in the studio
Open this page
The Stylists
Open this pageAsked for
The four stylists, each with a photograph at their chair, first name only, what they are best at, how long they have been cutting, and two or three lines in their own voice about how they work with a new client. Say which stylist to ask for by specialty. No awards, no certifications, no named academies or product companies.
Gallery
Open this pageAsked for
A gallery page that is all photographs of finished hair, grouped by cuts, color and curls, with a one-line caption on each saying what was done. This page carries more photographs than every other page of the site combined and must never be short of them. One line at the top inviting people to bring a photograph from this page to their appointment.
Contact
Open this pageAsked for
The appointment request form: name, phone or email, the service wanted, a preferred stylist if any, preferred days and times, and a note field, with a line that a photograph of the hair now and the hair wanted helps for color. Say they confirm by text or email the same working day. The address as text with a line on street parking, the phone number, and the hours. No map embed.
What one produces, and what makes this one different: a whole site, designed for the business, changed by conversation.
Edit by chatThere is no canvas to drag. Describe the change in the studio chat and it is made, with the design intact.
Free website builderOne complete site, published free at a designhouse.site address. No card and no trial clock; Pro when you want a domain of your own.
Updated September 2026