Clayrun Landscape: a landscaping company website, built from one brief.
Five pages for a three-person landscaping crew working six neighborhoods east of downtown Atlanta: the two ways to hire them priced side by side, a biweekly round from $65 a visit and project builds from $1,800, five services with what each covers and where its price starts, a ledger of six finished yards down to the stone used and the days on site, and a section naming the jobs they turn down. The design, the copy and the photographs were all produced from the brief below, then published to the web.
What the builder was given.
You start with a sentence and the chat asks you a few questions. Your answers become a brief like this one, and everything below was produced from it.
- Purpose
- Landscaping company in east Atlanta: garden maintenance rounds, planting, patios and drainage work for in-town homes
- Audience
- Homeowners in the neighborhoods east of downtown Atlanta who want a yard looked after properly on a regular round, plus people planning one job such as a patio, a new border, or fixing a back yard that holds water. Many have been let down before and are checking whether this crew is real.
- Tone
- Plain and seasonal. Talks in months, materials and dollars. Short sentences, no salesmanship, quiet pride in the work.
- Key facts
- Maintenance rounds start at $65 a visit for a typical in-town lot, every two weeks from March through November
- Planting projects start at $1,800; patios, low walls and gravel paths start at $4,500
- Covers Kirkwood, Oakhurst, Decatur, East Lake, Grant Park and Avondale Estates
- Licensed and insured, crews of three, on site 7:30 to 4:30 Monday through Friday
- Every quote follows a free walkthrough on the property; no chemical lawn treatment programs
- Business type
- Landscaping company
- Location
- Atlanta, Georgia, US
- Pages
- Home, Services, Recent work, About, Contact
- Built
- September 3, 2026
What was asked for, and what came back.
Home
Open this pageAsked for
Say in one screen what this is: a small landscaping crew working the neighborhoods east of downtown Atlanta, in two ways, a regular maintenance round or one project. State the price floor for both plainly on this page. Name the neighborhoods covered. Show photographs of finished yards rather than describing them. End with the walkthrough as the single next step.
Services
Open this pageAsked for
The five things they do, each with what it actually covers and what it costs: maintenance rounds, planting and bed renewal, hardscape (patios, low walls, gravel paths), drainage and grading, and seasonal cleanups. Say what is not offered, plainly and without apology: no chemical lawn treatment programs, no tree work above 20 feet, no irrigation system installs. Prices as starting figures and ranges, never a single exact number for a project that needs a visit.
Recent work
Open this pageAsked for
Six or seven finished jobs, each a photograph with two lines under it: the neighborhood, what was done, roughly what it cost. This page is mostly photographs and must never be short of them, since the work is the argument. Mix maintenance yards with project builds so both sides of the business are visible.
About
Open this pageAsked for
Who runs the crew and how long they have been at it, written in first person. Specific and practical rather than sentimental: how the round is scheduled, what happens in a week of rain, who turns up at the house, why they stopped offering chemical treatments, what they do with the clippings. One unposed photograph of the crew and one of the truck and trailer.
Contact
Open this pageAsked for
The inquiry form: name, email, phone, street or neighborhood, and what they need, with a note that a photograph of the yard helps. State plainly that inquiries are answered within one working day, that quotes need a walkthrough first, and that the walkthrough is free. The yard address as text, the hours, and the phone number.
Updated September 2026