Freelance copywriting

Clear Draft Studio: A freelance copywriting website, built from one brief.

A copywriting website that demonstrates the work through sample rewrites. Visitors can compare the original wording with a revised version, explore services and starting prices, and understand the project process before sending a brief.

The brief

The starting brief.

This brief guided the design and content. Compare its goals and details with the website and page previews below.

Purpose
Explain website copywriting services and show sample rewrites before inviting a project inquiry.
Audience
Service-business owners and small agencies looking for a freelance website copywriter.
Tone
A one-person copywriting studio in Minneapolis for service businesses. Write clearly enough that the site itself demonstrates the offer. Typographic confidence, useful examples and an individual voice, without agency clichés.
Key facts
  • One writer, Lena Hart, works directly with each client by email and video. Based in Minneapolis, available to clients across the US.
  • Website copy from $2,000 for up to five pages, including a discovery call, content outline, drafts and two revision rounds.
  • Five-email welcome sequence from $950. A customer case study from $750, including an interview, draft and one revision round. Agency day rate $700.
  • A website project normally follows discovery, outline, first draft, review and final copy. The schedule is agreed before work starts.
  • Use these self-initiated writing samples, explicitly titled sample rewrites: general contractor, Before: Quality solutions for all your construction needs. After: Kitchen and bathroom renovations, planned around the way you live.; bookkeeper, Before: We take your business to the next level. After: Monthly books kept current, so you can see what came in, what went out, and what is due.; cleaning company, Before: Experience the difference of a professional clean. After: A regular clean for the rooms you use every day.

The live site

Explore the website.

The pages

From the brief to the finished pages.

Asked for
State the offer and audience plainly, show a persuasive sample rewrite, and introduce the services with starting prices. Let typography and editorial pacing create character instead of generic office photography.

The Home page of Clear Draft Studio at desktop width
Desktop
The Home page of Clear Draft Studio at mobile width
Mobile

Asked for
Explain the exact supplied scope and prices for website copy, email sequences, case studies and agency work. Explain what the client provides and how revisions work.

The Services page of Clear Draft Studio at desktop width
Desktop
The Services page of Clear Draft Studio at mobile width
Mobile

Writing samples

Open this page

Asked for
Present the three supplied before-and-after examples as sample rewrites, not real client engagements. Explain the editorial decision behind each without claimed conversion or revenue results.

The Writing samples page of Clear Draft Studio at desktop width
Desktop
The Writing samples page of Clear Draft Studio at mobile width
Mobile

The process

Open this page

Asked for
Introduce Lena, then explain discovery, outline, drafting and feedback. Make clear who decides and what information helps. No invented employment history, awards or named clients.

The The process page of Clear Draft Studio at desktop width
Desktop
The The process page of Clear Draft Studio at mobile width
Mobile

Discuss a project

Open this page

Asked for
Form: name, email, company, website optional, service of interest and a short description. Invite the visitor to explain the problem and desired timing. Show Minneapolis and email.

The Discuss a project page of Clear Draft Studio at desktop width
Desktop
The Discuss a project page of Clear Draft Studio at mobile width
Mobile

Updated October 2026

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