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Design a distinctive Pilates studio with believable mat and reformer imagery and a clear distinction between class types. Emphasise a welcoming first visit and a considered teaching pace.
Mat and reformer studio
Form & Tide Pilates: A mat and reformer studio website, built from one brief.
A Pilates website that helps visitors compare mat, reformer, and private sessions. Class descriptions give the prices and group sizes, with a weekly timetable showing the different starting levels. First-visit guidance and a class inquiry form help students take the next step.
The brief
The starting brief.
This brief guided the design and content. Compare its goals and details with the website and page previews below.
- Purpose
- Help new and returning Pilates students compare mat and reformer classes and arrange their first visit.
- Audience
- Adults in Tauranga seeking thoughtful small-group movement classes and a welcoming introduction to Pilates.
- Tone
- Clear, encouraging and quietly confident. Focus on the experience of practising and learning, without health or transformation promises.
- Key facts
- A Tauranga Pilates studio offering small-group mat and reformer sessions for adults. Mat classes have up to ten people and reformer classes up to six.
- Mat class is NZ$22 for 50 minutes. Reformer class is NZ$34 for 50 minutes. A private introduction is NZ$75 for 50 minutes. All prices include GST.
- Weekly timetable: Monday 7 am Reformer Foundations and 6 pm Mat Flow; Tuesday 9 am Mat Foundations; Wednesday 7 am Reformer Flow and 6 pm Reformer Foundations; Thursday 9 am Mat Flow; Saturday 8:30 am Reformer Foundations and 10 am Mat Foundations.
- Foundations is for newcomers and people returning to the method. Flow is for students familiar with the basics who want a continuous class. Explain this without medical screening or fitness guarantees.
- Studio mats and reformer equipment are provided. Guests bring comfortable clothes and water, arrive ten minutes before their first class, and discuss their starting point with the studio.
- Class enquiries ask for the class of interest, preferred session and prior experience in broad terms. The studio replies to confirm a suitable place. Do not collect medical information.
The live site
Explore the website.
The pages
From the brief to the finished pages.
Classes
Open this pageAsked for
Explain mat, reformer and private introduction options with exact durations, prices and capacities. Explain Foundations versus Flow and let people choose confidently.
Timetable
Open this pageAsked for
Render the supplied weekly sessions clearly on desktop and mobile. Pair the timetable with first-visit preparation and a link to enquire about a session. Do not fabricate live availability.
First visit
Open this pageAsked for
Working form with name, email, class interest, preferred session, broad experience and message. Show what to bring and the ten-minute arrival guidance once. Reply confirms a suitable class place.
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Updated October 2026
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